Fi Global Insights is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

organic coconut water

17 sophisticated clean label packaging ideas

An overview of packaging portraying a natural and clean image reveals how sophisticated consumer engagement has become.

Packaging that creates consumer engagement took center stage at the Hi Europe 2016 New Product Zone curated by Innova Market Insights.

  1. The Coffee Brewer (Denmark)

Company: Grower’s Cup

Open, brew and serve. Pour hot water straight into the bag to brew the coffee in the pouch itself. Comes with a re-closable pour pouch.

  1. Oatmeal Meets Greek Yoghurt with Maple Brown Sugar Flavour (United States)

Company: Yogplait

Brand: Plenti

The colours and design give this product a clear label look.

oatmeal greek yoghurt

  1. Zonnatura Spinach Spread (Netherlands)

Company: Zonnatura

The graphic design of the jar continues on the cap.

spinach spread

  1. Campbell Organic Soup (United States)

Company: Campbell

Manufacturer: Tetrapak

The soup is contained in Tetra Recart and features a clean design. Tetra Recart is lightweight and requires minimum resources to obtain the packaging material.

chicken soup

  1. Printed Fibreform (Germany)

Manufacturer: Multivac/WIPAK

Printed Fibreform package developed for cold-cuts with a traditional natural design.

fibreform packaging

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish