Premium packaging, high convenience and true novelty are among the strategies to attract tomorrow’s sweet tooth.
At the Hi Europe 2016 New Product Zone curated by Innova Market Insights, the confectionery packaging on display gave a glimpse of indulgence in modern times.
- Swiss Chocolate (United Kingdom)
Company: Marks and Spencer
Manufacturer: Kuraray (Plantic)
Assortment of chocolates on a 100% compostable tray made from polylactic acid (PLA). PLA is usually made form renewable sources, in this case it comes from corn starch. The tray will dissolve in water in compostable mediums.
2. Divini (Hong King)
(Divini) Rio's new tea candy, a sugarless xylitol candy in a reclosable plastic container enclosed in a metal tin resembling a jewellery box.
3. Doublemint Chewing Gum (China)
Reclosable plastic container, ideal for when you’re on the go.
4. Caramel Fizz (United Kingdom)
Company: Sugar Sin
High-end packaging design with metallic effect.
5. Chewing Gum (China)
Brand: Wrigley's 5
Wrigley 5’s sleek, plastic packaging for the Chinese market features an opening merged with the brand’s logo.
6. Plastic Container (Hong Kong)
Plastic container made to look like an ice popsicle.
7. Belvas Belgian Chocolate (Belgium)
This bag is handmade from natural raphia fibre in Madagascar. All the bags are bought directly by Belvas to ensure the money goes directly to the producers.
8. Baobites (United States)
Baobab bites in a plastic packet. The packaging features a modern design and matt texture.
9. Tic Tac (Canada)
Plastic container designed to be refilled with Tic Tacs. Seasonal designs are also available.
10. Choco Twizz Chocolat Noir (France)
Tearing the package open in the middle turns it into a nice product display. The front of the box also features braille for visually impaired people.
11. Candy Pizza (Germany)
Company: Perfetti Van Melle
Candy mimicking a pizza, packed in an Italian-style pizza box.
12. Hot Mints (Global)
Uniquely shaped mental tin, fun and stylish.
13. Cinnamon Mints (United States)
Exclamation mark-shaped metal tin.
14. Orangettes (Belgium)
Company: CS Cosijns
Cylindrical premium stylish packaging with a carton lid that allows repeated opening and closing of the package.
15. Truffes Fantasie with Crepes Dentelles (France)
Company: Chocolat Mathez
Original paperboard box design with handle.
16. Stimorol Original (France)
Company: Kraft Mondelez
Stimorol chewing gum with a new, easier way to open the product.
17. Belgian Milk Chocolate Truffles (United States)
Brand: Skinnygirl Sparklers
The individual servings are packed in a resealable pouch with a convenient pull-to-open system and transparent sides that allow consumers to view the individual servings.
18. Dove (China)
Elegant, slim and re-closable plastic container which is easy to carry.