Beverage categories and claims Indonesia
According to Mintel, within the past 12 months there has been a sharp rise of launches in the juice, soft drink and dairy categories in Indonesia.
In the past year the top 3 beverages claims in Indonesia have been: Halal, Eco-friendly (recyclable) packaging and functional.
10 Indonesian beverages
1. Cau Chocolates Drinking Chocolate
Manufacturer: Cau Coklat Internasional, Indonesia
Category & Claims: Halal certified. Cold processed and made with organic raw cacao powder, organic low GI coconut palm sugar and natural Balinese sea salt. It is claimed to be a highly nutritious energy drink. June 2018.
Manufacturer: Sinde Budi Sentosa, Indonesia
Brand: Larutan Penyegar Cap Badak
Category & Claims: Halal certified. The product is said to be effective in relieving body heat, gingivitis, sore throat and also helps to refresh the body. Newly designed pack, bearing the 18th Asian Games and Jamu logos. May 2018.
Manufacturer: CS2 Pola Sehat, Indonesia
Brand: OT VitAmin Tea
Category & Claims: Brewed from 3% quality tea leaves with 6.25% real sugar, this drink contains vitamin B3 and vitamin B6 to support energy and body tissue formation and vitamin C to support collagen formation. Free from preservatives, artificial sweetener, synthetic food colours. May 2018.
4. Sinar Angkasa Minuman Sari Labu (Winter Melon Drink)
Manufacturer: Sinar Angkasa, Indonesia
Brand: Sinar Angkasa
Category & Claims: Halal certified. Treats body heat and liver disease while lowering cholesterol. June 2018.
Manufacturer: Tuang Coffee, Indonesia
Category & Claims: Organically grown and processed by local farmers in Indonesia, and said to be brewed with an infused method that creates a deliciously rich drink with a smooth finish. June 2018.
6. Herbali Minuman Antioksidan Sehat (Morinda Citrifolia Health Drink)
Manufacturer: Herbali, Indonesia
Category & Claims: Antioxidant health drink is said to improve health and vitality, and is made from 100% noni fruit. It is free from artificial colouring and preservatives. April 2018.
7. Jamu Jiwo Jamu Kunir Asem (Turmeric Tamarind Herbal Drink)
Manufacturer: Jamu Jiwo, Indonesia
Brand: Jamu Jiwo
Category & Claims: All natural product that helps improve blood circulation, relieve menstrual pain and maintain metabolism. January 2018.
8. Sunkist Minuman Rasa Jeruk Berkarbonasi (Orange Flavoured Carbonated Drink). Imported.
Manufacturer: F&N; Foods, Singapore
Category & Claims: Repackaged in a recyclable pack. Halal certified. June 2018.
9. Ace Minuman Berperisa Stroberi Berkarbonat (Carbonated Strawberry Flavoured Drink). Imported.
Manufacturer: Kian Joo Canpack, Malaysia
Category & Claims: Halal and HACCP certified product. May 2018.
10. Sprite Minuman Berkarbonasi Rasa Lemon dan Jeruk Nipis (Lemon and Lime Flavoured Carbonated Drink)
Manufacturer: Coca-Cola Bottling, Indonesia
Category & Claims: Repackaged in a newly designed recyclable bottle for Ramadhan 2018. Halal certified. June 2018.