The lockdowns and physical distancing are challenging our daily lives, and especially older people are affected. They represent the group that is most vulnerable to COVID-19, with underlying age-related health issues, such as diabetes, being risk factors. Many of them live alone and are less digitally connected. Nutrition plays one of the crucial roles in reducing the risk of illness and improving their quality of life. The pandemic highlights the need to make products and services more accessible for older consumers.
This presentation discusses the main challenges of the senior population, the impact of nutrition and COVID-19. What opportunities exist for the industry?
Speaker:
Sandra Einerhand - Founder and Head of Einerhand Science & Innovation, Einerhand Science
In 2015, Sandra Einerhand founded Einerhand Science & Innovation, a nutrition and health consultancy providing tailored solutions to infant formula, food (ingredient) and beverage companies around the world. Einerhand Science & Innovation wants to make a sustainable health difference by turning science into practice. Therefore, the company offers science-based strategic advice and services going from innovative product ideas to product commercialisation strategies, and go-to-market communication. Special focus is on early life and targeted nutrition solutions. Before 2015, Sandra worked as R&I Director for several multinationals including Danone and Tate & Lyle, and as Associate Professor at the Erasmus Medical Center.