During the Fi Conference at Fi Europe 2019, Jon Benninger, Vice President at Informa Markets moderated our panel of experts, which included Udi Lazimy (JUST), Julian Mellentin (New Nutrition Business), and Tiia Morsky (Campden BRI), where they explored some of the greatest challenges that exist for companies operating in the plant-based proteins market.
Some of the key takeaways gained from these experts were:
- When it comes to plant-based protein, you need to get the functionality, texture, taste, and consumer experience just right
- Sustainability is a megatrend, but remains difficult due to the perception of consumers
- There is a need for more novel ingredients in this market, but understanding the right sources to buy your ingredients from is very important, especially where scalability is concerned
- Knowing your target audience remains of utmost importance – you are most likely to succeed if you are able to market your product to the global community
Watch the full discussion here for further insights and considerations from our panel of experts that could help you get it right in the plant-based protein market.