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Women, seniors and e-gamers: new target audiences for active and performance nutrition? [On-demand webinar]

Watch this expert panel discussion for an insight into the latest developments in the active and performance nutrition space. Watch it free here.

Join our panel of experts to gain insights into new categories emerging within the active and performance nutrition space. Learn about the motivations and dietary needs of these target groups and how to create products that would meet their expectations both nutritionally and from a lifestyle point of view. What are women looking for in active and performancenutrition, and why should companies be changing their products and communication to resonate with them? How about seniors? Learn how to make sure your products meet their nutritional needs.

Speakers:

Jon Benninger

Moderator: Jon Benninger - VP & Market Leader Health & Nutrition - Supplyside West

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Sandra Einerhand - Founder and Head of Einerhand Science & Innovation, Einerhand Science

In 2015, Sandra Einerhand founded Einerhand Science & Innovation, a nutrition and health consultancy providing tailored solutions to infant formula, food (ingredient) and beverage companies around the world. Einerhand Science & Innovation wants to make a sustainable health difference by turning science into practice. Therefore, the company offers science-based strategic advice and services going from innovative product ideas to product commercialisation strategies, and go-to-market communication. Special focus is on early life and targeted nutrition solutions. Before 2015, Sandra worked as R&I Director for several multinationals including Danone and Tate & Lyle, and as Associate Professor at the Erasmus Medical Center.

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Jan de Vries - Consultant Nutrition & Health, De Vries Nutrition Solutions & Nutrition Consultants Cooperative

Jan de Vries has a background in Biology, Human nutrition and Pharmacology. In 2010, after 4 years' governmental and 20 years' industrial experience, he started his consultancy, De Vries Nutrition Solutions, to support organisations and industries in the application of nutrition sciences in food innovation. Jan joined the Nutrition Consultants Cooperative in 2017 to share forces for complex projects in that nutrition and health innovation area. Jan also volunteers in several international scientific initiatives, such as working groups extending on the Dutch initiative, Nutrition in Transition, that he initiated in 2015 with Prof. Feskens, the Healthgrain Forum and the Whole Grain Initiative.

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Mr. Mike Hughes - Head of Research and Insight, FMCG Gurus

Mike Hughes is Head of Research and Insight at FMCG Gurus and has over thirteen years’ experience of analyzing consumer attitudes and behaviours across the food, drink and nutritional supplement sectors.

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