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Fi Europe 2022

Reformulation for value and future trends [On-demand interview]

Video-Reformulation for value and future trends [On-demand interview]

An on-demand presentation and discussion with leading science and technology company Campden BRI.

The rising cost of living, food supply chain disruptions and sustainability considerations increasingly put the product development focus on reformulation of products for value.  

During this on-demand session, we look at the challenges, case studies and future trends in the efforts to build product resilience in a shifting landscape.



Michael Adams, Head of Product Development at Campden BRI

Mike Adams heads up a team of 20 scientists, technologists and researchers that offer a broad range of services to the global food and drink industry. Covering reformulation, value optimisation, microstructure analysis, applied research, physical characterisation, product innovation and more, the Product Innovation Team at Campden BRI has a broad remit. Mike has been with Campden BRI for 6 years, prior to which he worked across FMCG and retail in R&D and NPD roles