KSM-66® Ashwagandha is the synonym for trust and quality in the Ashwagandha market. It is no surprise that it has bagged 35 certifications in its quest to assure consumers of its quality.
KSM-66 unlocks the full potential of ashwagandha root thanks to its unique aqueous green extraction process yielding highest concentration of actives and largest suite of clinical studies that have proven benefits for health.
Rooted in ancient history and powered by modern science, demand for ashwagandha is soaring as consumers seek out authentic, effective botanicals for health and wellness. But using ashwagandha root – not the leaves and other aerial parts – is...
A rising and proactive interest in holistic health is providing ample opportunities for health ingredients with the right positioning, according to Mike Hughes, Head of Research and Insight at FMCG Gurus.
The global COVID-19 pandemic has seen an explosion in demand for healthy ingredients that support immunity. But with vaccine programmes underway in many countries and the end of the pandemic – hopefully – in sight, does this trend have longevity?
Consumers are increasingly searching out natural ingredients with functional properties that are backed by peer-reviewed scientific studies. They want reassurance that the money they spend on herbal extracts will indeed provide balance and...
The European market for supplements and herbal medicinal products continues to grow, offering suppliers and manufacturers new business and product development opportunities. Ashwagandha - a herbal extract in use for over 3,000 years - is...
The modern world can be a stressful place, and consumers are increasingly aware that hectic, on-the go lifestyles can take a toll on physical and mental wellbeing. As a result, more and more consumers are looking for natural solutions to help them...
Despite being the biggest sector in both the UK and EU, the food and beverage industry has of recent faced various challenges in the wake of Covid-19, Brexit and changing global trade relations.
Asia is a hub for innovation and opportunity when it comes to accessing growth markets. By 2050 in Asia, meat and seafood consumption is projected to rise by 78%, with a large proportion of this being alternative proteins. This on-demand webinar...
