Fi Global Insights is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

FiGi logo_300x169.png

Health and wellbeing report, part 1: Gut health goes from taboo to trend [Report]

Functional food and drink products already play their part in protecting gut health, but growing consumer familiarity with the microbiome means they have the potential to do much more.

In this report – part one of our two-part report series on health and wellbeing – we explore the science behind the trend; the ingredients that resonate most with consumers; and how brands should communicate the health benefits.

From prebiotics to probiotics and from the microbiome to the gut-brain axis, many consumers are looking for support, information, and products that improve their digestive health.

Download this free report to explore how manufacturers can tap into this trend through successful new product development.


  • Introduction: From taboo to trend
  • Inulin and other fibres
  • Considering ingredient interactions
  • Consumer knowledge from the UK to China
  • Opportunities with probiotics
  • Booming botanicals
  • Key takeaways

The Fi Global Insights 2023 health and wellbeing report will be published in two parts throughout 2023. This is part one.


Health and wellbeing report, part 1: Gut health goes from taboo to trend [Report]