Health and wellbeing report, part 1: Gut health goes from taboo to trend [Report]
In this report – part one of our two-part report series on health and wellbeing – we explore the science behind the trend; the ingredients that resonate most with consumers; and how brands should communicate the health benefits.
From prebiotics to probiotics and from the microbiome to the gut-brain axis, many consumers are looking for support, information, and products that improve their digestive health.
Download this free report to explore how manufacturers can tap into this trend through successful new product development.
- Introduction: From taboo to trend
- Inulin and other fibres
- Considering ingredient interactions
- Consumer knowledge from the UK to China
- Opportunities with probiotics
- Booming botanicals
- Key takeaways
The Fi Global Insights 2023 health and wellbeing report will be published in two parts throughout 2023. This is part one.