Protein has become a purchase driver for many consumers, and is increasingly highlighted on-pack for a wide variety of foods, across many categories from breakfast cereals and dairy products, to baked goods and snacks. However, key questions about these products remain to be addressed. Download this free report to find out more.
April 5, 2022
Protein has become a purchase driver for many consumers, from mainstream shoppers seeking products for satiety and weight loss, post-workout recovery, or to help prevent the age-related muscle loss known as sarcopenia, to sports people looking for protein-boosted products to build muscles and improve performance.
Protein: An in-demand ingredient
Animal-derived proteins
Plant-based proteins
Cell-cultured proteins
How much protein?
The right protein format
Harnessing protein’s health halo
Spotlight on category innovations
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