The health and wellbeing market for foods, beverages and supplements is not only about preventing or treating certain health conditions, but also about staying in good health. The concept of ‘food as medicine’ has gained ground in recent years, with many consumers preferring to take care of their health by choosing foods and ingredients that they consider beneficial.
Main topics covered are:
- State of the market
- Whole diet approach
- Fastest rising functional categories
- Spotlight on Covid-19 and immune support