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Asia
Health Foods in China [Download]

Health Foods in China [Download]

Consumer appetite for imported health foods is huge but foreign firms must overcome barriers.

The rapid growth of health foods in China, together with increasing consumer purchasing power, represents a massive opportunity for international health food manufacturers with existing R&D, production and marketing capacity, as well as the financial means to invest.

Main topics covered are:

  • Opportunities and challenges for international companies
  • A simpler regulatory system?
  • Strategies for entering the Chinese health foods market

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TAGS: China