Protein Report 2022 [Free download]
Protein has become a purchase driver for many consumers, from mainstream shoppers seeking products for satiety and weight loss, post-workout recovery, or to help prevent the age-related muscle loss known as sarcopenia, to sports people looking for protein-boosted products to build muscles and improve performance.
Main topics covered in this report are:
- Protein: An in-demand ingredient
- Animal-derived proteins
- Plant-based proteins
- Cell-cultured proteins
- How much protein?
- The right protein format
- Harnessing protein’s health halo
- Spotlight on category innovations