Fi Global Insights is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Regional consumer trend updates: Europe [Report]

Article-Regional consumer trend updates: Europe [Report]

Regional-consumer-trend-updates-Europe .jpg
Recently, consumers have re-evaluated their eating and drinking habits as they look to maximise their wellbeing and reduce vulnerability to illness. This report examines FMCG Gurus Top Ten Trends for 2021 and how they are influencing consumer attitudes and behaviour in Europe.

Main topics covered are:

  • Addressing dietary habits and mental wellbeing a priority
  • Consumers want reassurance over safety and value
  • Plant-based alternatives that mimic the experience of eating animal produce
  • Guilt-free indulgence
  • Real and authentic ingredients
  • Dealing with specific health needs

Download the report here to find out more.

Download Button@3x.png