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Regional consumer trend updates: Europe [Report]

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Recently, consumers have re-evaluated their eating and drinking habits as they look to maximise their wellbeing and reduce vulnerability to illness. This report examines FMCG Gurus Top Ten Trends for 2021 and how they are influencing consumer attitudes and behaviour in Europe.

Main topics covered are:

  • Addressing dietary habits and mental wellbeing a priority
  • Consumers want reassurance over safety and value
  • Plant-based alternatives that mimic the experience of eating animal produce
  • Guilt-free indulgence
  • Real and authentic ingredients
  • Dealing with specific health needs

Download the report here to find out more.

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