At Hi Europe 2016 Innova Market Insights rounded-up a selection of innovative food and beverages from Asia.
The New Product Zone featured designs using eye-catching artwork and interesting materials to create a traditional or premium feel.
1. NAQV Shredded Pork Jerky (Taiwan/China)
This packet has a paper outer coating for a traditional look and feel.
7. Chacheer (Philippines)
Instead of the standard transparent plastic bag, Qiaqia chose a more traditional packaging material: paper. Together with its minimalist design, the packaging for this sunflower dried fruit gives the product an authentic image.
8. My Smoothie (Korea)
Manufacturer: Combibloc SIG
185ml of strawberry smoothie containing real fruit. The pack features a wider straw perforation in order to consume the pieces of fruit.
9. Café Runam (Vietnam)
Company: Ru Nam
Arabica & Robusta coffee in a cloth sack packed in a paper packet for a premium experience. The gift set also includes an aluminum filter to brew the coffee with.
10. Lays (China)
Potato chips with lime flavour in a funny packaging design that features different smiling mouths at the top of the bag.
11. Tangerine Juice Drink (Japan)
Company: JA Foods
Juice drink in a smart recloseable aluminium bottle
12. Eastern Black Tea (China)
Company: Nongfu Spring
Black tea with milk in a cone-shaped bottle.
13. Yunnan Coffee (China)
Coffee in a cloth sack for an authentic positioning.
14. The Dragon King Almond (China)
Company: Beijing Kemi Xiaozi
Almonds in a textured plastic jar. The jar resembles a barrel giving a natural feel.