As The Ellen MacArthur Foundation in its ground-breaking report, “The Big Food Redesign: Regenerating Nature with the Circular Economy” so aptly asserts, the circular design of food makes it possible to transform our food system into one that is good for people, planet, and the prosperity of all stakeholders. The report creates a framework that combines food design with the principles of the circular economy.
Dan Kurzrock, Henrietta Goddard and Adele Jones will bring to life the impact of these principles and demonstrate how it makes sense for people and planet as well as business.
Daniel Kurzrock, Co-founder & CEO, Upcycled Food Inc
Dan is the Founder & CEO of Upcycled Foods Inc., the leading innovation platform for upcycled food. The company specializes in using patented technology to create novel ingredients from previously overlooked and undervalued supply chains. In partnership with food makers, we develop new food products and menu items featuring certified upcycled ingredients. Dan was a co-founding officer of the Upcycled Food Association and Upcycled Food Foundation and a thought leader on the upcycling food movement. He earned his bachelors from UCLA, where underage homebrewing started it all, and earned his MBA in sustainable business from Presidio Graduate School.
Adele Jones, Executive Director, Sustainable Food Trust
Adele Jones is Executive Director at the Sustainable Food Trust. She has been with the SFT since 2013, and now oversees the organisation's strategic activities. In recent years, one of her major focuses has been the development of a project called the Global Farm Metric - an internationally common framework for measuring on-farm sustainability. She is currently an advisor to the Scottish Government. In 2020 she undertook a part time secondment with the Welsh Government, and in 2019 she completed a part-time secondment with DEFRA, both times working to develop metrics for monitoring the new post-Brexit farm support schemes. Before these roles, Adele has a background in geography and soil science.
Henrietta Goddard, Research Analyst, Ellen MacArthur Foundation
Henrietta Goddard works as a Research Analyst at the Ellen MacArthur Foundation, in the area of circular economy, a vision for a new economy that is designed to be restorative and regenerative.