The COVID-19 pandemic has caused major disruptions to the everyday lives of people across the globe. The virus not only poses a threat to the elderly, but also to those with serious underlying medical conditions such as heart conditions, diabetes and obesity. As a result, people are forced to review their daily routines, and consumer behaviours have been shifting.
People are becoming more health conscious and the demand for products which are believed to improve immune health has increased significantly. Products containing health and immune supporting properties such as vitamins, probiotics and adaptogens are in high demand at the moment, but what other products are likely to receive more attention in future?
With the prolonged lockdown across the globe and after preliminary panic buying of food, what long-term effect will the virus have on the market trends? How have companies adapted to this new situation and is a shift in consumer interests inevitable?
Peter Wennström - Creator of FourFactors / Founder of The Healthy Marketing Team
Peter is the founder and lead consultant at HMT. With over 25 years of experience in international brand management and consultancy in nutrition, health and wellness, he set up HMT in 2007 with the mission to bring healthier brands and healthier business to its customers in the global nutrition industry. Peter is regarded as one of the world’s leading experts in food and health marketing. He has authored several books and industry guides on the subject, including the latest FourFactors® for Growth Market Success book with the combined experiences of HMT’s senior consultants.
Rick Miller - Associate Director | Specialised Nutrition, Mintel
Rick provides expert perspective insight into emerging innovations and opportunities within the specialised nutrition sector. He has an established clinical background in dietetics and performance nutrition from his 15-year career in hospitals and working with professional teams and athletes up to Olympic level. Rick is experienced within FMCG, FSMP, and supplementation sectors, supporting NPD, regulatory affairs, and scientific communication to multiple global brands.
Julian Mellentin - Founder of New Nutrition Business
Julian Mellentin is the founder of New Nutrition Business, a consultancy providing strategy and science commercialisation insights in health and nutrition since 1995. His customers range from global players to start-ups. NNB is best-known for its annual 10 Key Trends in the Business of Food & Health.
Nathan Gray - Science and Technology Director, Global Prebiotic Association & owner at Nutraceutic
Nathan Gray is an analyst and consultant with expertise in the food, nutrition and wellness sector. He is passionate about innovation and scientific discovery – particularly in microbiome, sports nutrition and personalisation. Nathan is Science and Technology Director at the Global Prebiotic Association and owns UK-based consultancy Nutraceutic. He holds a BSc Human Bioscience – specialising in sports nutrition, immunology and science communication – plus an MA in Science Journalism. During his time as Senior Editor with William Reed, Nathan managed multiple publications and events including NutraIngredients, FoodNavigator, BeverageDaily, and Dairy Reporter, Probiota, Food Vision, the Sports Nutrition Summit and the NutraIngredients Awards.