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Making the most of the sensory modalities [On-demand webinar]

Video-Making the most of the sensory modalities [On-demand webinar]

This on-demand webinar introduces the sensory modalities: taste, texture, appearance, odour, sound, and aftertaste. It takes a look at the role of each in food and drink perception, examining developing trends and techniques and how the modalities interact and explores which modalities are important to consumers and why.

Speaker:

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Carol Raithatha - Sensory and consumer research consultant, Carol Raithatha Limited

Carol Raithatha's professional space is sensory evaluation, consumer research, and market research. She is director of Carol Raithatha Limited, a UK based consultancy which focuses on food and drink and related sectors, such as personal care and homecare. Clients include multinational consumer goods companies, smaller manufacturers, and research organisations and agencies. Carol is the author of a number of market reports and articles on topics including food and drink trends, flavours, packaging, salt reduction, and more. She is a Fellow of the UK Institute of Food Science and Technology and a committee member of its Sensory Science Group. Carol is also a Certified Member of the Market Research Society.