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Regional consumer trend updates: Africa and Middle East [On-demand webinar]

Video-Regional consumer trend updates: Africa and Middle East [On-demand webinar]

The consumer landscape continues to evolve in Africa and the Middle East as the middle class segment continues to grow. Whilst it is important not to overestimate the spending power of these consumers, purchasing is becoming more considered in the region. This presentation examines the key trends and motivations that are driving consumption habits, and how the industry can respond to this.


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Mike Hughes - Head of Research and Insight, FMCG Gurus

Mike Hughes has over 13 years’ experience analysing consumer trends, attitudes and behaviours, and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ, and what the true meaning of trends are for the industry.