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Results from the European consumer survey on plant-based foods [On-demand webinar]

Video-Results from the European consumer survey on plant-based foods [On-demand webinar]

The demand for plant-based food is growing, along with a corresponding increase in plant-based alternatives across many categories. ProVeg International recently surveyed 6,000+ consumers across nine European countries to identify priorities for product improvement and development, based on consumers’ experiences of purchasing and consuming plant-based products. This on-demand webinar exposes the the enormous potential for developing and launching new plant-based products in multiple food categories and highlights the clear growth opportunities in this space.


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Kai-Brit Bechtold - Senior Consumer Research Scientist, ProVeg International 

Dr Kai-Brit Bechtold is a Senior Consumer Research Scientist at ProVeg and a lecturer with extensive expertise on developments, trends, and data in the food sector. Before holding positions on agency side for Nielsen and then on industry side for Upfield (formerly Unilever), she worked as Scientific Researcher (PhD and Postdoc) at the Department of Food Economics and Consumption Studies at the University of Kiel and investigated consumers‘ preferences and willingness-to-pay for innovative food products. Her passion for sustainable food and her knowledge of insights into consumer trends and behaviour, position her as a true food industry expert.