The presentation places specific emphasis on food waste, highlighting consumers' concern about the issue and how they expect the industry to address this through initiatives such as shortened supply chains and upcycled ingredients. At the same time, it also highlights some of the challenges that need to be addressed when developing such strategies.
Mike Hughes - Head of Research and Insight, FMCG Gurus
Mike Hughes has over 13 years’ experience analysing consumer trends, attitudes and behaviours, and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ, and what the true meaning of trends are for the industry.