Fi Webinar Series | Who will be tomorrow's winners in plant-based?

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One expert’s advice for ‘best practice’ plant-based marketing [Interview]

Jan 13, 2023

Plant-based brands should focus on taste and emotional experiences rather than an ideological belief in plant-based as this is what most consumers expect from food – but it also depends on which consumer segments you are targeting, says marketing expert Aurore de Monclin.

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Who will be tomorrow's winners in plant-based

Join this Fi webinar to hear from leading industry experts on what works and what doesn’t work in terms of products, ingredients & communication and how to build brands that resonate with consumers. The programme will include expert sessions, live discussions and Q&A.