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Understanding key consumer trends in the African F&B market [Report]

This report takes a deep-dive look into the current food and beverage trends in Africa - what kind of products are in high demand and what is important to the consumers when it comes to their nutrition. Download it here to learn more.

This report has been compiled specifically for Fi Africa, examining key trends in the African market when it comes to food, drink, and nutritional supplements.

The main points covered are:

  • Demand in Africa for ‘clean products’ is growing
  • Natural is a phrase that is subjective
  • Consumers want products that offer a health boost beyond basic nutrition
  • Sensory overload is occurring at a time when non-essential consumption occasions become more common

Download the report to learn more.


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