Understanding key consumer trends in the African F&B market [Report]
This report has been compiled specifically for Fi Africa, examining key trends in the African market when it comes to food, drink, and nutritional supplements.
The main points covered are:
- Demand in Africa for ‘clean products’ is growing
- Natural is a phrase that is subjective
- Consumers want products that offer a health boost beyond basic nutrition
- Sensory overload is occurring at a time when non-essential consumption occasions become more common
Download the report to learn more.