Being one of the few countries to grow, China's GDP grew at the rate of 2.3% in 2020 vs 2019. However, the impacts of COVID-19 on Chinese consumers' behaviours and sentiments were more long-term, with newer product opportunities, channels and occasions giving rise to a 'new normal' post-epidemic. Consumers are more health conscious, and product innovations now focus more on well-being benefits that enhance mental needs in F&B categories. Overall, manufacturers need to establish a competitive advantage and embrace growing channels / platforms like online, social commerce, or O2O to strengthen their occasion-based communication and let consumers get what they want when they need it.
Sutanoy Dattagupta - Account Director, Kantar Worldpanel
Sutanoy is a Consumer Insights professional with close to 10 years of industry experience having worked across a set of culturally diverse and future shaping markets like China, Middle East - North Africa and India. In his present role, he is working as an Account Director in Kantar Worldpanel China and leading the research & client service teams for some of the biggest FMCG manufacturers like Unilever, Nestle and Danone. He is an expert on China market in categories like Beauty & Personal care, Food & Beverages. Over the years , his consultative approach to insights and a curious eye on business , has been highly valued by his clients and peers inspiring successful business decisions and strategies.