![Lu Ann Williams Innova Market Insights [interview] (1)](https://eu-images.contentstack.com/v3/assets/bltb9ead2d4140390e0/blt27943799215b766d/66fbee0facd5564ae9b29e2a/Lu_Ann_Williams_Innova_Market_Insights_[interview].png?width=700&auto=webp&quality=80&disable=upscale "Lu Ann Williams Innova Market Insights [interview] (1)")
Content Spotlight
Innova shares its early predictions for 2025’s top food and drink trends [Interview]
Health and wellness-led launches, sustainable foods, and ingredient diversity: what can we expect in 2025? Innova Market Insights shares how elements like political instability, climate change, and GLP-1 drugs will shape food and beverage trends in 2025.
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![How NASA’s space-driven biotech encourages food innovators to reach for the stars [Interview]](https://eu-images.contentstack.com/v3/assets/bltb9ead2d4140390e0/blt14c87976be08ab1c/672b559d93f961e3e1a9b6dc/Dr_Lynn_Rothschild_NASA.png?width=300&auto=webp&quality=80&disable=upscale "How NASA’s space-driven biotech encourages food innovators to reach for the stars [Interview]")
![Using AI to develop data-driven scratch cooking aids [Interview]](https://eu-images.contentstack.com/v3/assets/bltb9ead2d4140390e0/blt0cca0e215393fda5/6729d88c57ff9f6fe5a83c5f/Marcelo_Camilo_de_Oliveira_-_Summit_(1).png?width=300&auto=webp&quality=80&disable=upscale "Using AI to develop data-driven scratch cooking aids [Interview]")
![How biomanufacturing can boost new product development [Interview]](https://eu-images.contentstack.com/v3/assets/bltb9ead2d4140390e0/bltd50c1c5306b11917/6729d5cb35e262375402520e/Cheryl_Cui_Bota_.png?width=300&auto=webp&quality=80&disable=upscale "How biomanufacturing can boost new product development [Interview]")
![Accelerating ingredient replacement with predictive tools [Interview]](https://eu-images.contentstack.com/v3/assets/bltb9ead2d4140390e0/blt9d247585139653a7/6720a9a47ee0264d40f0e3c1/Renata_Negrini_Omya.png?width=300&auto=webp&quality=80&disable=upscale "Accelerating ingredient replacement with predictive tools [Interview]")
![Clarity and coherence are critical to brand positioning [Interview]](https://eu-images.contentstack.com/v3/assets/bltb9ead2d4140390e0/blt46a1089df5011ca1/67174bbce1331ea53804eab4/Peter_Wennstrom_[interview].png?width=300&auto=webp&quality=80&disable=upscale "Clarity and coherence are critical to brand positioning [Interview]")
![How the Fi Europe Startup Challenge drives innovation and health forward [Interview]](https://eu-images.contentstack.com/v3/assets/bltb9ead2d4140390e0/blt05283070546d35cb/67174ac91f38c1cdef1187de/Sandra_Einerhand_.png?width=300&auto=webp&quality=80&disable=upscale "How the Fi Europe Startup Challenge drives innovation and health forward [Interview]")
![Identifying the right ingredients for functional success [Interview]](https://eu-images.contentstack.com/v3/assets/bltb9ead2d4140390e0/blte1926e9b3ccd586e/670e16534f8f3d52beca5bba/Novonesis_-_Website.png?width=300&auto=webp&quality=80&disable=upscale "Identifying the right ingredients for functional success [Interview]")
