Join Cargill’s experts for a deep dive into the consumer mindset centred around balance and sugar reduction.
August 19, 2024
Sponsored by Cargill
Nearly two-thirds of consumers claim to be avoiding sugar, with many also seeking more label-friendly alternatives.* Discover how to meet such needs through Cargill’s nature-derived portfolio and expertise by registering for our on-trend webinar.
Join Cargill’s experts for a deep dive into the consumer mindset centred around balance and sugar reduction. Learn about evolving consumer attitudes towards sugars and their alternatives, and how the food & beverage market is responding to such dynamics.
Reducing sugars is no easy task as consumers are often unwilling to compromise on taste and texture. Discover how Cargill’s full toolbox of solutions, expertise and newest innovations can help you (re)formulate for sweet success.
Uncover consumers’ shifting outlook surrounding sugars, in order to better understand their desires.
Gain key insights into the industry ’s sugar reduction response, and understand how reformulation challenges can be overcome.
Discover how Cargill’s sweetest innovations can help you create delicious, sugar-reduced products.
*Cargill proprietary research results, November 2022 (N = 3,081, UK, DE, FR)
Amber Herman, Sweetness Marketing Specialist, Cargill
Amber Herman joined Cargill in 2020 as part of the European Graduate Program and is now the Sweetness Marketing Specialist for Europe. She supports new product launches, positioning and segmentation, marketing and customer communications, and insights with regards to sweetness and sugar reduction.
Philippe Chouvy, Business Development Manager Sweetness, Cargill
Philippe Chouvy joined Cargill in 2017 as Business Development Manager Sweetness Europe. This follows a previous 25 years of experience at a Global FMCG company in product development & procurement, and strategic sourcing. Philippe’s role is to lead the business development of Cargill’s portfolio in Europe of full caloric (like glucose/fructose syrups/dextrose), medium caloric (like most of polyols & soluble fibers) & non-caloric (like steviol glycosides and erythritol) sweeteners.
Manuj Khanna, Product Line Manager, Cargill
Manuj Khanna joined Cargill in 2019 after 10 years of experience in sales, pricing and project management. He has been part of the Sweeteners team for over 4 years, starting as Business Development Manager and moving on to his current role as Product Line Manager for sugar reduction solutions such as soluble fibers, high-intensity sweeteners and erythritol.
Robin Wyers, Marketing Communications Manager, Cargill
Robin Wyers works within Cargill’s EMEA Marketing team as Marketing Communications Manager. His primary role involves developing compelling “Cargill stories” across multiple businesses, where he coordinates and supports internal and external resources to deploy content. Robin has a wealth of experience in writing about the food & beverage industry, due to his former position as Chief Editor of industry titles The World of Food Ingredients and FoodIngredientsFirst.com.
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