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The solutions to these and other challenges surrounding coatings for (plant-based) meat are explored in our new webinar.
Discover how PerfectaSOL® potato protein works its magic to ensure coatings stick to meat and fish – both traditional and plant-based versions within those product categories. In addition, the presentation will demonstrate how potato protein offers a clean(er) label solution, highlighting its unsurpassed coating adhesion to (plant-based) meat & fish.
In this webinar, you will learn:
Market insights: The latest numbers regarding market growth, new product launches, and customer needs for (plant-based) meat and fish.
Comparison of different pre-dust & batter adhesives: More about the different pre-dust and batter adhesives, and how they compare in terms of adhesion, versatility and customer needs such as vegan and gluten-free.
Crunchy coating mastery: How to deliver on delicious coatings for (plant-based) meat & fish in your formulations
Case studies: How other manufacturers tackled this problem via several case studies
Interactive Q&A: Engage with our speakers during live Q&A session. Get answers to your questions and gain practical insights.
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Speakers:
Akkelien Vermuë, Strategic Marketing Manager, Avebe
Akkelien has over 25 years of experience within strategic-, trade- and consumer marketing, brand-, category- and product management. Worked for A-brands versus private labels, within retail and foodservice channels, national and international oriented companies.
She is an insight-oriented manager with a commercial drive and background. Uses a consumer centric approach. Likes to translate trends, developments and data into strategic opportunities and tactical options.
Akkelien holds the position of Strategic marketing manager Foods within Avebe.
Jaap Harkema, Global Segment Manager | meat & plant-based meat, Avebe
Born in Maastricht (The Netherlands). Graduated from Wageningen University (Food Technology) in 1988. Working for more than 25 years at Royal Avebe, the world leader in potato-based food ingredients, with a strong focus on plant-based foods, such as alternatives to meat and dairy. International experience and speaker at various food ingredient courses and conferences. Long track record in launching new innovative specialty concepts to the in B2B food market. Such as PerfectaSOL® potato protein.
My passion is pioneering with innovative food ingredients: Believe in the potential of your innovation and you will find a market when you listen to your prospects and customers carefully!
Marieke van der Laan, Marketing Communications Manager, Avebe
Enthusiastic marcom manager who loves to find creative ways to translate marketing plans into marketing communication strategies. 15+ years of experience within the B2B & B2C marketing & PR. Marieke strongly believes in creating demand via connecting B2B buyers with creative, valuable content.
