As the plant-based space is becoming crowded, it is even more important to target the right consumer with the right proposition. During this presentation, we explore the Plant-Based category evolution and which categories/segments are trending, what ingredients are becoming increasingly appealing to consumers, what the triggers and barriers are to democratise the plant-based opportunity and make it accessible to flexitarians, and how to engage with the right communication.
September 14, 2021
Aurore de Monclin has over 15 years of experience working in healthy marketing. Having worked in food branding and innovation in more than 20 countries, from the US to China, Aurore brings a global perspective and practical expertise on how to understand customers’ health needs and develop better targeted brands, faster to market.
