Innovative formats are gaining importance while ingredients such as botanicals are increasingly used in functional drinks for their health benefits. Sugar reduction also continues to be a long-term challenge for beverage brands, driven by concerns about the health impact of sugar intake. In this report, we look at which products are trending, which on-pack claims and health benefits resonate most with consumers, and how the beverage industry is approaching sustainability.
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The main topics covered in this report are:
The beverage landscape in 2022
Vast functional ingredient opportunities
Shifting alcohol habits and blurred lines
Spotlight on category innovations