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Better beverages: Spotlight on trends and innovations in drinks 2022 [Report]Better beverages: Spotlight on trends and innovations in drinks 2022 [Report]

The beverage aisle is being transformed by long-term consumer trends, such as plant-based, heath & wellbeing and sustainability.

Shane Starling

September 9, 2022

1 Min Read
Better beverages Spotlight on trends and innovations in drinks Report Cover
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Innovative formats are gaining importance while ingredients such as botanicals are increasingly used in functional drinks for their health benefits. Sugar reduction also continues to be a long-term challenge for beverage brands, driven by concerns about the health impact of sugar intake. In this report, we look at which products are trending, which on-pack claims and health benefits resonate most with consumers, and how the beverage industry is approaching sustainability.

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The main topics covered in this report are:

  • The beverage landscape in 2022

  • Vast functional ingredient opportunities

  • Sugar reduction

  • Shifting alcohol habits and blurred lines

  • Sports and energy drinks

  • Sustainability

  • Spotlight on category innovations

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