Proof of provenance and transparency: what does this mean for food products launching in 2020 and beyond? [On-demand webinar]

Transparency and traceability have become major trends in the food world. Consumers no longer implicitly trust the food industry and are confused by the vast number of labels, certifications and promises on their packaging. Therefore, consumers are demanding more transparency, and are looking to purchase products they can trust and that are in line with their personal values.