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Fi Europe 2022

Evaluating health and wellness in 2023 and beyond [On-demand]

Video-Evaluating health and wellness in 2023 and beyond [On-demand]

This presentation examines how consumers continue to take a holistic, proactive, and preventative approach to wellness.

Mike Hughes from FMCG Gurus is looking at what areas of wellness consumers plan to address, how they will do this, and what the food and drink industry can do to help facilitate this.



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Mike Hughes, Head of Research and Insight , FMCG Gurus

Mike Hughes is Head of Research and Insight at FMCG Gurus and has over 15 years of experience analysing consumer trends across the food, drink and supplement markets. Mike has a particular interest in understanding consumer attitudes and behaviours and how they differ, in order to determine what is truly driving marketing activity from a consumer perspective.