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Fi Europe 2022

How to build resilient innovations [On-demand]

Video-How to build resilient innovations [On-demand]

In this session Maria Pavlidou from The Healthy Marketing Team is looking at products that were launched during crises and is sharing the key learnings.

How do we innovate when the financial climate is changing and there is a recession looming? How can we prioritise and set up our innovation pipeline when resources are more limited?

This presentation is a To-Do list about how to prioritise and innovate in turbulent times.



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Maria Pavlidou, Partner and Senior Strategy Consultant, The Healthy Marketing Team

Maria is a seasoned marketeer with more than 14 years of experience in marketing & communications in both multinational and local companies, always in the area of health and nutrition, in B2C and B2B space. She is currently a Senior strategy consultant and partner at the HMT. Prior joining HMT, Maria held key marketing and leadership roles at Danone, Novartis Consumer Health and DSM. Maria´s expertise varies from storytelling and communication to branding and positioning.​​​​​​​