How do we innovate when the financial climate is changing and there is a recession looming? How can we prioritise and set up our innovation pipeline when resources are more limited?
This presentation is a To-Do list about how to prioritise and innovate in turbulent times.
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Speaker:
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Maria Pavlidou, Partner and Senior Strategy Consultant, The Healthy Marketing Team
Maria is a seasoned marketeer with more than 14 years of experience in marketing & communications in both multinational and local companies, always in the area of health and nutrition, in B2C and B2B space. She is currently a Senior strategy consultant and partner at the HMT. Prior joining HMT, Maria held key marketing and leadership roles at Danone, Novartis Consumer Health and DSM. Maria´s expertise varies from storytelling and communication to branding and positioning.​​​​​​​
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