With a population of 1.3 billion, India has a large youth population, and those aged 35 and under make up more than 65% of the market. A burgeoning middle class with rising disposable income also has led to growing demand for a wide range of food options, from traditional and local delicacies to international cuisines.

This report looks at some of the most important trends affecting the Indian food and beverage market today and how companies can tap into them. These include growing demand for plant-based products and herbal botanicals, and it also explores the influence of regional flavours and local ingredients on new product launches.

The report also identifies key factors that favour India for sourcing food ingredients, too, the challenges involved, and the potential benefits for businesses worldwide.

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