China’s food culture reflects the diversity of its vast territory and abundant resources, with regional cuisines based on the availability of raw materials, their weather, and various ethnicities.
![Food trends in China: How health is spurring ingredient innovation [Report]](https://eu-images.contentstack.com/v3/assets/bltb9ead2d4140390e0/blt38547a20ab1c2604/669fbdb462ea1a925ef3cea6/Spices-flavours-China_shutterstock-Dmitr1ch-1131865490.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale "Food trends in China: How health is spurring ingredient innovation [Report]")
Home to 1.4 billion people, the country’s packaged food and drink market is growing rapidly with increased urbanisation, economic growth, and changing lifestyles, creating opportunities for both local and foreign brands.
This report focuses on some of the most important market trends among Chinese consumers, especially with rising health consciousness among city-dwellers, and what foreign brands should consider when looking to launch a product in China.
Market trends
Chinese trends in probiotics, alternative proteins, herbal extracts and botanicals
Local perceptions and demand
Regulation
Import/export forecasts
Key takeaways
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