Videos tagged #guttok have reached almost 400 million views on Tik Tok, according to the New York Times. Consumer awareness on the importance of maintaining good digestive health for overall wellness is growing and products boosting gut health are attracting mainstream attention.

Offering a comprehensive overview, the Fi webinar Gut health in the focus of food and beverage brands on 25 April looks at consumer trends in digestive health as well as the underlying science, product development, and transparency around gut health claims.

Delivered by Fi Global Insights as part of the Fi Webinar Series and with the support of our content partner, FMCG Gurus, this webinar day will help brands navigate the gut health space with R&D strategies, marketing tips, and advice for brands and manufacturers in a fast-moving environment.

Industry experts Mike Hughes, head of research and insight at FMCG Gurus, and Dr Miguel Toribio-Mateas, gut microbiome specialist and head of R&D at Chuckling Goat will share their insights on the gut health market. This will be followed by a live Q&A to address challenges brands may have and discover trends on the horizon and new learnings about the role of the gut in overall health.