The beverage aisle is being transformed by long-term consumer trends, such as plant-based, heath & wellbeing and sustainability.
September 9, 2022
Innovative formats are gaining importance while ingredients such as botanicals are increasingly used in functional drinks for their health benefits. Sugar reduction also continues to be a long-term challenge for beverage brands, driven by concerns about the health impact of sugar intake. In this report, we look at which products are trending, which on-pack claims and health benefits resonate most with consumers, and how the beverage industry is approaching sustainability.
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The beverage landscape in 2022
Vast functional ingredient opportunities
Sugar reduction
Shifting alcohol habits and blurred lines
Sports and energy drinks
Sustainability
Spotlight on category innovations
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