Better beverages: Spotlight on trends and innovations in drinks 2022 [Report]

The beverage aisle is being transformed by long-term consumer trends, such as plant-based, heath & wellbeing and sustainability.

Innovative formats are gaining importance while ingredients such as botanicals are increasingly used in functional drinks for their health benefits. Sugar reduction also continues to be a long-term challenge for beverage brands, driven by concerns about the health impact of sugar intake. In this report, we look at which products are trending, which on-pack claims and health benefits resonate most with consumers, and how the beverage industry is approaching sustainability.

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The main topics covered in this report are:

The beverage landscape in 2022
Vast functional ingredient opportunities
Sugar reduction
Shifting alcohol habits and blurred lines
Sports and energy drinks
Sustainability
Spotlight on category innovations

Better beverages: Spotlight on trends and innovations in drinks 2022 [Report]

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