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Have you wondered, during your product development stage, which sensorial characteristics your product should have to maximize consumer purchase intent?

At Cargill, sensory experience lies at the heart of everything we do. Whether it is the pursuit of indulgent treats, cost-efficient alternatives or the quest for healthier and sustainable options, our consumers refuse to compromise on taste. Our commitment to sensory delight led us to create our bespoke program: Cargill™ Heartbeats – a bridge between science, consumer emotions and preferences.

The program combines product testing & insights, alongside expert sensorial evaluation. Cargill™ Heartbeat will be one of the topics addressed in this insightful webinar:  

- Strategic developments in the sensory realm. 

- New method developments & tools.

- Inside Cargill’s consumer product experience program. 

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Speakers:

Anne Berends, Director R&D Sensory & Consumer Science, Cargill

Anne Berends supports the business worldwide and leads the EMEA related Sensory & Consumer Science capabilities for all other Cargill businesses in the region. Before joining Cargill, she acquired vast experience in multiple industries and worked in human nutrition, food quality, nutrition behavior, sensory and consumer science.

Gabriela Urquieta Vargas, EMEA Sensory & Consumer Scientist Indulgence, Cargill

Gabriela works within the Cargill EMEA Sensory and Consumer Science team as a Sensory & Consumer expert, supporting the Indulgence category. Her primary role involves supporting the development across the indulgence businesses, where she coordinates and supports projects to better understand our customers’ needs in the S&CI field. Gabriela has extended experience in the food industry and works already 12 years in the sensory & consumer science field.

Clémence Leotard, Sensory & Consumer Experience Designer, Cargill

Clémence Léotard works within the Cargill EMEA Sensory and Consumer Science team as Sensory Consumer Experience Designer for Indulgence. She is responsible for generating pro-actively technical consumer insights, provides insights to customer facing teams and supports communication to customers and critical new launches.

Robin Wyers, Marketing Communications Manager, Cargill

Robin Wyers works within Cargill’s EMEA Marketing team as Marketing Communications Manager. His primary role involves developing compelling “Cargill stories” across multiple businesses, where he coordinates and supports internal and external resources to deploy content. Robin has a wealth of experience in writing about the food & beverage industry, due to his former position as Chief Editor of industry titles The World of Food Ingredients and FoodIngredientsFirst.com.

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