Brands should look to develop a wider range of products that target different eating occasions and use ingredients or processes that deliver new sensory experiences.
Despite the hurdles, opportunities within the plant-based sector are bright. Sales are being driven by concerns for environmental sustainability and climate change – both long-term global challenges – and younger consumers put greater importance on making purchasing decisions informed by environmental concerns than older generations.
Main topics covered are:
- Opportunities and hurdles in plant-based
- Plant-based beyond proteins
- Plant-based ingredients to watch
- Industry focus points
- What will shape the plant-based category moving forward?
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