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From matcha to the microbiome: Understanding Japanese Health Food Trends, 2024 [Report]

From sushi to tofu, matcha to mochi, there is no denying Japan’s strong culinary heritage. However, the country also has a dynamic food industry that caters to consumers who are clued into health and wellness.

Denis Faye

June 12, 2024

1 Min Read
Making matcha green tea iStock 1270034220 Stefan Tomic
© iStock/Stefan Tomic

In this report, we look at the trends impacting Japan’s food culture and industry, shining a spotlight on new product launches, consumer health concerns, and the must-know regulations.

Download this free report to find out more about:

  • Eating conveniently and healthily

  • The Washoku health halo

  • Chokatsu, the microbiome, and beyond

  • Fermentation, old and new

  • The regulatory landscape: Navigating health claims

  • Healthy ageing and the longevity trend

  • Sourcing ingredients in Japan

  • Hi Japan: Source and sell world-class health ingredients in the Land of the Rising Sun

  • Key takeaways

Read more about:

ReportsAsia

About the Author

Denis Faye

Denis Faye, MS, is a nutrition communications consultant and committed competitive athlete who splits his time between writing, riding, running and raising his family. Occasionally, he sleeps.

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