From matcha to the microbiome: Understanding Japanese Health Food Trends, 2024 [Report]

From sushi to tofu, matcha to mochi, there is no denying Japan’s strong culinary heritage. However, the country also has a dynamic food industry that caters to consumers who are clued into health and wellness.

In this report, we look at the trends impacting Japan’s food culture and industry, shining a spotlight on new product launches, consumer health concerns, and the must-know regulations.

Download this free report to find out more about:

Eating conveniently and healthily
The Washoku health halo
Chokatsu, the microbiome, and beyond
Fermentation, old and new
The regulatory landscape: Navigating health claims
Healthy ageing and the longevity trend
Sourcing ingredients in Japan
Hi Japan: Source and sell world-class health ingredients in the Land of the Rising Sun
Key takeaways

From matcha to the microbiome: Understanding Japanese Health Food Trends, 2024 [Report]

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