Dairy has been a mainstay in people’s diets for centuries, however health issues, lifestyle choices such as veganism, and environmental concerns about traditional dairy production have led to increasing consumer demand for dairy alternatives.
This report explores how brands are innovating in response to these shifting preferences: Increasing interest in functional dairy products has led brands to turn to fortification to make functional claims, while others are turning to novel methods to impart functionality; concerns about planetary and human health have spurred significant interest in plant-based milk products, but consumers still want the properties associated with dairy milk such as high protein and low sugar; shifting consumer dietary habits and preferences for sustainable options have made dairy produced through precision fermentation an appealing option for companies to explore, some are already using the technology to produce dairy proteins like whey and casein.
Download this free report to discover how brands and manufacturers alike can develop winning new products that align with shifting consumer preferences for enhanced dairy and dairy alternatives.
Contents:
Introduction
‘Enhanced milk’ products rise in popularity
Plant-based dairy alternatives: Responding to shifting consumer preferences
Precision fermentation: Animal-free dairy
Key takeaways
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