In a world where information is a keystroke away, consumers increasingly want easily accessible details about ingredient sustainability for the products they consume. This report explores supply chain sustainability and offers tips to help manufacturers pilot the increasing challenges of affordably creating sustainable food and drink products.
June 25, 2024
Where ingredients are sourced has become equally as important as how the product came to be in a customer’s hands. Brands will need to be more adept at evaluating and incorporating a mix of traditional and emerging solutions to meet consumer curiosity, while aligning with sweeping European regulatory reforms that will mandate farm-to-fork sustainability measures.
Marketing sustainability: Make clear and credible data-based claims
Sustainable products, emotional connections, and trust
European sustainability regulations
Embracing climate-smart farming and crops
Regenerative agriculture
From seaweed to millet: Sustainable, climate-resilient ingredients
High-tech, low-impact: Novel processing technologies at the service of sustainability
Artificial intelligence for sustainability
Key takeaways
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