Startups often lead innovation. However, in an industry ruled by strict guidelines and regulations, making it in the food and beverages industry is not an easy feat. They not only need the appropriate funds, experience and target audience to be interested in their products, but startups also need to have a clear understanding of the legislations that govern these markets in order to be truly successful.
March 12, 2021
The ‘Spotting Traps on the way to success – do’s and don’ts for startups’ webinar focused on providing key learnings on how to avoid some of the common pitfalls as well as tips on how to best develop projects successfully within the food and beverages industry.
During the webinar, Eshchar Ben-Shitrit, founder and CEO of Redefine Meat, an Israeli startup which developed a plant-based meat 3D printer and won the Startup Innovation Challenge 2018 Most innovative plant-based finished product award, recounted his experience of launching Redefine Meat and what they learnt from the difficulties along the way. Also joining the webinar panel was Saskia Hoebee, a food and agriculture analyst at Rabobank, whose focus is on startup trends in innovation, Pierre-Olivier Beal who is the Head of Sales and Marketing for Novolyze, a French startup leading the food safety revolution, and Dr Christiaan Kalk, who is the founder of life science-based innovations and has over 20 years of experience in science and regulatory affairs.
Passion for the project is essential – matching a good idea to process, people and technology is a must in order to succeed.
Continuously collect feedback from the customers throughout the developmental stage and adapt your idea to the market needs – make sure the products you produce are what people actually want.
Always keep in mind that you are a food company – the products you produce need to be safe, healthy, trustworthy, as well as tasty.
