The COVID-19 pandemic helped accelerate trial in the retail channel, and major plant-based meat brands, such as Beyond, seized the moment by shifting focus and investment from foodservice.
Plant-based protein penetration is expected to peak by 2035, with cell-based further behind. The future is bright as technology is evolving to meet the evolving needs of consumers.
Rob Wilson - Partner & Managing Director, L.E.K. Consulting
Rob Wilson is Managing Director and Partner at L.E.K. Consulting, based out of Chicago and leads the Food & Beverage practice of L.E.K. Consulting in North America. Rob is a regular speaker at industry conferences, white paper author, and is regularly quoted & published by the media. Rob received his Master of Business Administration with Honours from the University of Chicago Booth School of Business, and he holds a Bachelor of Science in Industrial and Operations Engineering, Cum Laude, from the University of Michigan in Ann Arbor.