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The fragmentation of the plant-based protein market: How to target specific segments [On-demand webinar]

This on-demand webinar examines the continued growth of the plant-protein market, and how product portfolios need to be more tiered to effectively target the growing range of consumption occasions in which people seek out plant protein, ranging from everyday flexitarians to active nutrition consumers.

Speaker

Mike-hughes.jpg

Mike Hughes - Head of Research and Insight, FMCG Gurus

Mike Hughes has over 13 years’ experience analysing consumer trends, attitudes and behaviours, and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ, and what the true meaning of trends are for the industry.

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