How to win in the plant-based space? [On-demand webinar]

As the plant-based space is becoming crowded, it is even more important to target the right consumer with the right proposition. During this presentation, we explore the Plant-Based category evolution and which categories/segments are trending, what ingredients are becoming increasingly appealing to consumers, what the triggers and barriers are to democratise the plant-based opportunity and make it accessible to flexitarians, and how to engage with the right communication.