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Health and wellbeing report, part 2: Snacks and drinks for mental wellness and energy [Report]
As mood and mental wellness loom larger in the consumer consciousness, some of the latest snack products and ready-to-drink beverages are seeing the concept of energy give ground to focus, alertness, balance, and other benefits. Fuelling this journey are some next-generation botanicals and a growing scientific understanding of the gut-brain axis and other pathways.
In this report, we will explore how the healthy snacks and drinks category has evolved to encompass not just reduced-fat or low-sugar products but better-for-you products that offer a genuine health halo thanks to scientifically backed active ingredients.
Contents:
Drivers of healthy snacking
Adaptogens and nootropics
New routes to calmness and energy
Tracking consumer awareness
Uncertain steps with CBD
Reinventing ‘energy’: Caffeine’s wake-up call and sleep-promoting ingredients
Key takeaways
The Fi Global Insights 2023 health and wellbeing report will be published in two parts throughout 2023. This is part two.
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Reports