Functional food and drink products already play their part in protecting gut health, but growing consumer familiarity with the microbiome means they have the potential to do much more.
![Health and wellbeing report, part 1: Gut health goes from taboo to trend [Report download]](https://eu-images.contentstack.com/v3/assets/bltb9ead2d4140390e0/blt37ca6d06c34ea81e/669fbde3c051785fed10d2db/Gut-health-report_AdobeStock-SewcreamStudio-420333622.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale "Health and wellbeing report, part 1: Gut health goes from taboo to trend [Report download]")
In this report – part one of our two-part report series on health and wellbeing – we explore the science behind the trend; the ingredients that resonate most with consumers; and how brands should communicate the health benefits.
From prebiotics to probiotics and from the microbiome to the gut-brain axis, many consumers are looking for support, information, and products that improve their digestive health.
Download this free report to explore how manufacturers can tap into this trend through successful new product development.
Introduction: From taboo to trend
Inulin and other fibres
Considering ingredient interactions
Consumer knowledge from the UK to China
Opportunities with probiotics
Booming botanicals
Key takeaways
The Fi Global Insights 2023 health and wellbeing report will be published in two parts throughout 2023. This is part one.
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