More than ever, consumers are seeking out food and beverage products with health benefits. There is growing awareness for example that functional ingredients like probiotics and omega-3 fatty acids can help reduce cardiovascular disease risk and improve gut health, and that trendy extracts such as cannabidiol and algae could help businesses to differentiate themselves and boost appeal. Mintel recently identified green tea, turmeric, apple cider vinegar, ginger and ginseng as five of the most popular functional ingredients. Consumers associate these with a broad range of health benefits, but often without scientific basis.
Main topics covered are:
- Growing demand for health benefits
- Challenges to overcome
- Personalised nutrition strategies
- Health and nutrition in the digital age
- Functional ingredient strategies
- Trending in sports nutrition
- Navigating the regulatory environment