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Regional consumer trend updates: Africa & Middle East [Report]

Article-Regional consumer trend updates: Africa & Middle East [Report]

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The middle-class consumer base in Africa and the Middle East are becoming more aware and educated on a variety of health issues, and also have greater levels of disposable income to help deal with these issues. Download this report to learn about the consumer trends in these regions.

This report examines FMCG Gurus Top Ten Trends for 2021 and how they are influencing consumer attitudes and behaviour in Africa and the Middle East.

Main topics covered are:

  • Proactive living: Consumers in Africa and Middle East are taking a more proactive approach to health maintenance
  • Safe and secure: Risk averse consumers want reassurance over product safety
  • Rediscovering health: Consumers are looking to boost their immune health in order to minimise their risk of vulnerability to disease and illness
  • The power of plants: Consumers are switching to plant-based alternatives as they look to moderate their intake of meat and dairy products
  • Better for you, not best for you: Consumers want products that they deem to be guilt-free and conveniently nutritious

Download the report here to find out more.

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TAGS: Trends Africa