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Will 'upcycled' become the new 'organic?': novel ingredients, certification, and the changing landscape of marketing sustainability [On-demand webinar]

In 2012, NRDC released a report with the shocking statistic that 40% of food is wasted and began the larger conversation about the connection between individual food choices and climate change. This on-demand webinar explores the current food waste landscape, the emergence of the upcycled food industry as one solution, and ideas around how to market novel food and ingredients to consumers. What is the formal definition of upcycled foods and what are the pros and cons of an upcycled certification program?

Speaker:

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Caroline Cotto - Co-Founder / COO, Renewal Mill

Caroline Cotto is the Chief Operating Officer of Renewal Mill, a venture-backed startup creating a new circular economy of food by upcycling the byproducts of food manufacturing into premium ingredients and products. A marketing and nutrition specialist, Caroline has experience at the Techstars Farm to Fork Accelerator, UN World Food Programme, the White House (for Michelle Obama’s Let’s Move! initiative), and HubSpot. In addition to her role at Renewal Mill, Caroline is serving as the inaugural Board President of the Upcycled Food Association, a new trade association, dedicated to accelerating the growth of the upcycled food industry.

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